What led us to them..

Hilfiger Denim has rebranded itself into Tommy Jeans. Tommy Hilfiger has announced the global rebranding of its denim offering starting with its pre-spring 2018 collection.The shift from Hilfiger Denim to Tommy Jeans comes as Tommy Hilfiger continues to evolve its denim offering to align better with the wants and needs of the next generation of consumers.

The Tommy Jeans label was recently used in the heritage flag logo-inspired capsule collections from Hilfiger Denim and will now be used across its entire denim business. The new logo, which is said to be inspired by American denim classics with a modern twist, will continue to feature the iconic ‘stretch flag’. In addition, special edition Tommy Jeans heritage capsule collections will continue to be a part of the wider Tommy Jeans label.