Intro

To tell a short story about this client

What led us to them..

Sarona Center is one of the most popular entertainment districts in Tel Aviv. It is home to Tel Aviv’s  ”Little Italy.” A massive open-air food market is also slated to open in summer 2015. The area is also host to a lively fashion scene with stores by international brands like Diesel, Tommy Hilfiger, G-Star Raw, Fred Perry and others, alongside Israeli designers like Razili, Gal Halfon and coupleof.

However, 140 years ago this area was a Christian village populated by German Templers who decided to come to the Holy Land at the end of the 19th century in order to promote the second coming of Christ. They introduced their new methods of agriculture to the people of Israel, planted orchards and vineyards and brought a new aspect of “agriculture for profit” that wasn’t familiar to the locals.

Over 30 buildings were restored in order to form a new Sarona cultural and commerce center aimed at combining the areas historic heritage with the modern vibe of the city.

PRJCT

TH ANCHOR SARONA

LOCATION

SARONA, TEL AVIV, ISRAEL

BRAND

TOMMY HILFIGER

SIZE

650m2 nett

DESIGNER 

TOMMY HILFIGER and The RPA GROUP

FIXTURE MANUFACTURER

TEAMWORK

Photo section

To show and not tell

Next project

Tommy Hilfiger, Chadstone, MELBOURNE