Intro
To tell a short story about this client
What led us to them..
Sarona Center is one of the most popular entertainment districts in Tel Aviv. It is home to Tel Aviv’s ”Little Italy.” A massive open-air food market is also slated to open in summer 2015. The area is also host to a lively fashion scene with stores by international brands like Diesel, Tommy Hilfiger, G-Star Raw, Fred Perry and others, alongside Israeli designers like Razili, Gal Halfon and coupleof.
However, 140 years ago this area was a Christian village populated by German Templers who decided to come to the Holy Land at the end of the 19th century in order to promote the second coming of Christ. They introduced their new methods of agriculture to the people of Israel, planted orchards and vineyards and brought a new aspect of “agriculture for profit” that wasn’t familiar to the locals.
Over 30 buildings were restored in order to form a new Sarona cultural and commerce center aimed at combining the areas historic heritage with the modern vibe of the city.
PRJCT
TH ANCHOR SARONA
LOCATION
SARONA, TEL AVIV, ISRAEL
BRAND
TOMMY HILFIGER
SIZE
650m2 nett
DESIGNER
TOMMY HILFIGER and The RPA GROUP
FIXTURE MANUFACTURER
TEAMWORK