Intro

To tell a short story about this client

What led us to them..

Polaroid  announced the establishment of its new global headquarters in Amsterdam. As of September 1st, Polaroid BV will operate out of the Amsterdam HQ, with Oskar Smolokowski at the helm, fostering more direct access and a more streamlined relationship between the Polaroid Originals team and Polaroid Originals factory in Enschede, the Netherlands.

“I’m very excited about the new developments at Polaroid,” Smolokowski says. “Uniting the brand and core product with the launch of Polaroid Originals was just the beginning. Now we’re aligning under a common vision and mission, to build a forward-thinking and innovative future for this beloved brand.”

Polaroid Originals is now the brand dedicated to reinventing analog instant photography for the modern era. The brand’s launch on September 13th, 2017 marked the 80th anniversary of the founding of Polaroid. Both Polaroid Originals and Polaroid are now organized as business units under the parent organization Polaroid BV.

PRJCT

POLAROID GLOBAL HQ, D16

LOCATION

AMSTERDAM

CLIENT

POLAROID

SIZE

1100m2 

DESIGNER 

KUUB

CONTRACTOR 

BOUTER BOUW

FIXTURES

FICTION FACTORY

Photo section

To show and not tell

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BYK TOI, AMSTERDAM