Intro
To tell a short story about this client
What led us to them..
Isabel Marant is breaking into new territory with her first store in Amsterdam. The standalone boutique is located in the city’s Oud-Zuid district. Neighbors include the Van Gogh Museum and Rijksmuseum and luxury labels such as Chanel, Louis Vuitton and Hermès.
For the interiors, we collaborated with a group of young European designers and artists who drew inspiration from the Sixties French experimental movement. There are cutout patches on the ceiling, protruding blocks that showcase the accessories and a wall carved in the shape of Marant’s signature 90 Degree earrings.
Exposed brick walls from the original building give the store a vintage industrial feel that mirrors the brand’s boho chic aesthetic. Fitting rooms are screened off with Japanese paper while corked tables and hand-carved pine podiums are scattered around the store.
PRJCT
IM PC 114 – CONCEPT STORE
LOCATION
AMSTERDAM, NL
CLIENT
ISABEL MARANT
BRAND
ISABEL MARANT
SIZE
170m2
DESIGNER
ISABEL MARANT