Intro

To tell a short story about this client

What led us to them..

Isabel Marant is breaking into new territory with her first store in Amsterdam. The standalone boutique is located in the city’s Oud-Zuid district. Neighbors include the Van Gogh Museum and Rijksmuseum and luxury labels such as Chanel, Louis Vuitton and Hermès.

For the interiors, we collaborated with a group of young European designers and artists who drew inspiration from the Sixties French experimental movement. There are cutout patches on the ceiling, protruding blocks that showcase the accessories and a wall carved in the shape of Marant’s signature 90 Degree earrings.

Exposed brick walls from the original building give the store a vintage industrial feel that mirrors the brand’s boho chic aesthetic. Fitting rooms are screened off with Japanese paper while corked tables and hand-carved pine podiums are scattered around the store.

PRJCT

IM PC 114 – CONCEPT STORE

LOCATION

AMSTERDAM, NL

CLIENT

ISABEL MARANT

BRAND

ISABEL MARANT

SIZE

170m2 

DESIGNER 

ISABEL MARANT 

 

Photo section

To show and not tell

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