Intro

To tell a short story about this client

What led us to them..

It’s the brand you can’t escape from. Whether its adverts are pasted on the side of a bus, or displayed on a 10ft billboard, Calvin Klein has grown into one of the most influential retailers in the world, and it’s not just its memorable adverts that have pushed it into the limelight. If you’re looking for the best of the best in comfort, style and fit in underwear then Calvin Klein is king. With it’s high quality, breathable cotton, easy stretch fit and bold print logo, this is Calvin Klein underwear that’s made to compliment any shape, mens and womens.

Known for iconic advertising campaigns – featuring top models, celebrities, and newly discovered talent – Calvin Klein Underwear continues to build its reputation as the brand of choice for consumers who want sexy, fashionable, and comfortable underwear.

The relationship between Calvin Klein and big names is in fact the strongest it’s ever been, with famous faces now playing a central role in their advertising campaigns. In 2014 you may have seen their #mycalvins in which they reached out to models, singers and bloggers and encouraged them to tweet an image of themselves wearing the branded underwear.

PRJCT

CKU KAUNAS

LOCATION

KAUNAS, LT

CLIENT

PVH

BRAND

CALVIN KLEIN

SIZE

45m2 

DESIGNER 

CALVIN KLEIN

FIXTURE MANUFACTURER

EYELEVEL

 

 

Photo section

To show and not tell

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Isabel Marant, AMSTERDAM