Intro

To tell a short story about this client

What led us to them..

GUM shopping mall is a landmark in Moscow’s Red Square. It occupies the majority of the historic square’s east side with a facade stretching the length of two and a half football fields. Gum (pronounced as ‘goom’) department store was built over a hundred years ago and is a testament to the expertise of late nineteenth century Russian architecture. With the looks of a royal palace this mall is a fitting addition to the numerous gems surrounding the Red Square.

The magnificent interiors comprise three elegantly designed floors with a glass roofed central courtyard spanning the whole length of GUM. The floors are connected by bridges giving the whole area a graceful look associated with the finest buildings of yesteryear. At the center of the complex is a lovely fountain that has served for decades both as a favorite meeting place and a popular photo opportunity.

Today Gum is full of flagship stores with the most recognized brands from around the world. Considering the beauty of this historic complex, GUM in Moscow must be one of the most popular shopping malls in the country that doubles up as a great tourist attraction.

PRJCT

CKJ GUM

LOCATION

MOSCOW, RUSSIA

CLIENT

PVH 

BRAND

CALVIN KLEIN

SIZE

199m2

DESIGNER 

CALVIN KLEIN

FIXTURE PRODUCTION

EYELEVEL

Photo section

To show and not tell

Next project

Calvin Klein Underwear, KAUNAS