Challenging local
production process
with stakeholders
on 3 continents
Tommy Jeans Local Production
Shanghai
300m2
Retail
Product development
1
About the
client
TOMMY HILFIGER is one of the world’s leading designer lifestyle brands and is internationally recognized for celebrating the essence of classic American cool style, featuring preppy with a twist designs.
Project details
Taking central production abroad is always challenging. Teaming up the Tommy concept and buying team to manage the local production and execution of two new flagship stores in the China's most vibrant city.

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